Digital Marketing Training

Digital Marketing Course Content

Digital Marketing Introduction

• What is Digital Marketing?
• Why Digital Marketing?
• Digital Marketing platforms?
• Digital Marketing Strategy
• Types of Digital Marketing – Organic & Paid
• Digital Marketing VS Traditional Marketing
• How is it different from traditional marketing?
• ROI between Digital and traditional marketing?

Understanding the Website

• What is a website
• Types of websites?
• Static Website
• Dynamic Website
• E-Commerce Website
• Domain Booking
• Web Hosting Purchase
• Website Architecture

Website Creations

• Blogger
• WordPress

Keyword Selection Strategies

• Keyword Analysis
• Keyword Competition

Search Engine Optimization (SEO)

• What is SEO?
• How do search engines work?
• SEO Tools
• Web position Analysis
• Competition Analysis
• Google Algorithms and Updates

On Page Optimization

• Title Tag
• Meta Description
• Meta Tags
• Canonical form
• Alt Tag
• Anchor Text
• Header Tag
• Robots.txt
• Xml Sitemap
• Redirections ( 301, 302)
• 403 Forbidden
• 404 File Not Found
• Webmaster
• Google Analytics

Offpage Optimization

• Search Engine Submissions
• Backlink Submission
• Social Bookmarking
• Classified Submissions
• Article Submissions
• Content Marketing
• Image Marketing
• Video Marketing
• Video Strategy
• Event Creations
• Question And Answers

Social Media Optimization (SMO)

Facebook

• Profile Creations
• Creating groups and pages
• Tips and Guides
• Posts And promotions
• Events Creations
• Video Marketing
• Promotional Techniques
• Integration Techniques

X

• Set-up and usage
• Tips
• Promoted Tweets
• Video Marketing
• Promotional Techniques
• Integration Techniques
• Analytics

LinkedIn

• Profile Creations
• Company Page Creations
• Tips and Guides
• Linkedin posts
• Linkedin promotions
• Linkedin Groups
• Video Marketing
• Promotional Techniques
• Integration Techniques

Instagram

• Integration Techniques
• Promotional Techniques